A New Beauty Ritual

Dewy skin, made fun.

Botanical-powered makeup that loves your skin back. Cruelty-free, vegan, made with intention.

DEWY CO. ritual

The Collection

Six hero products. Zero filler.

Every formula earns its place — built around skin-first actives at concentrations that actually do something.

  • Glow Drops Serum · STORY

    Product

    Glow Drops Serum

    Luminous skincare hybrid with niacinamide + hyaluronic acid.

  • Petal Lip Tint · STORY

    Product

    Petal Lip Tint

    Buildable lip stain in five botanical shades.

  • Cloud Cushion Blush · STORY

    Product

    Cloud Cushion Blush

    Whipped cream blush that melts into a soft flush.

  • Halo Highlight Stick · STORY

    Product

    Halo Highlight Stick

    Multi-use illuminator for cheeks, eyes, and collarbones.

  • Velvet Brow Gel · STORY

    Product

    Velvet Brow Gel

    Flexible-hold brow setter with feather-fine fibers.

  • Dewy Mist Setting Spray · STORY

    Product

    Dewy Mist Setting Spray

    Botanical hydrating finish that locks in glow all day.

Glow Drops Serum

Hero This Season

Glow Drops Serum

Our signature Glow Drops blend niacinamide with low-molecular hyaluronic acid and botanical squalane — a serum that wears beautifully under makeup or solo on bare skin.

  • Niacinamide 5%
  • Hyaluronic Acid
  • Squalane
  • Centella Asiatica
$28

Why we exist

Makeup should love your skin back.

DEWY CO. started in a small Jakarta apartment with a simple frustration: every product on our vanity either looked good or felt good — almost never both. So we set out to make makeup that does both, with botanical actives that earn their place on your face.

Three years and twenty-six formulations later, every DEWY product is built around skin-first ingredients. We test on humans, never animals, and we name the actives on the front of the box — not buried in a paragraph of fine print on the back.

Word On The Street

From editors, makeup artists, and people who just like their skin.

  • Maya Anggraini

    Editor

    Maya Anggraini

    Editor at Bazaar Indonesia

    "The Glow Drops have replaced three serums in my routine. My skin actually looks better at the end of a 12-hour shoot day."

  • Sasha Lim

    Creator

    Sasha Lim

    Skincare creator

    "I have rosacea and most blushes light up my cheeks for the wrong reason. The Cloud Cushion is the first one in years that just looks like a flush."

  • Priya Reddy

    Artist

    Priya Reddy

    Makeup artist

    "Petal Lip Tint is in my kit for every wedding now. It builds, it lasts, and brides actually want to keep it after."

  • Alia Fauzia

    Customer

    Alia Fauzia

    Long-time customer

    "I bought DEWY for the look. I keep buying it because my skin is genuinely calmer now than it was a year ago."

Actives

Three actives doing the heavy lifting.

  • Hyaluronic Acid

    Hydration

    Hyaluronic Acid

    Low-molecular form that draws moisture deeper into the skin instead of just sitting on top.

  • Niacinamide 5%

    Repair

    Niacinamide 5%

    Vitamin B3 at the clinically meaningful concentration. Smooths texture, fades discoloration, and respects the barrier.

  • Vitamin C (THD Ascorbate)

    Brightening

    Vitamin C (THD Ascorbate)

    A stable, oil-soluble form of vitamin C that brightens without the sting of L-ascorbic acid.

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